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Lynch, K. (1996a, November 11). To see or not to see. ANA - ESOMAR. Retrieved May 03, 2024, from
https://ana.esomar.org/documents/to-see-or-not-to-see
Kostenko and Koshechkina (1995a, November 11). Television advertising as social communication. ANA - ESOMAR. Retrieved May 03, 2024, from
https://ana.esomar.org/documents/television-advertising-as-social-communication